Unless you’re in the habit of paying attention to women’s magazines, you probably missed Georgia Salpa’s OK! cover at the beginning of February. Salpa, fresh from a stint on Big Brother and an alleged fling with Callum Best, appeared to be making a further attempt to break the UK market by faking a relationship with Peter Andre. The headline – “Peter <3 Georgia: ‘Our Big Fat Greek Date” made for bleak reading. “I loved Pete the first time I laid eyes on him” it continued (insinuating, of course, that that wasn’t all she was laying on him). The magazine promised us the “First ever pictures and words from their intimate penthouse liaison.” Georgia and Peter looked out from under the bright red ‘OK!’, their smiles betraying nothing in the way of love for one another but, rather, a desperation to make the most of their fame while they still had it. Of course, it is not the first time that two people in the public eye have fabricated a relationship to boost their profiles, but this was a whole new level of bizarre absurdity. I suspected that Salpa was trying to make as much money as possible before her looks faded and/or the public got bored of her and moved its collective gaze onto another curvaceous princess. It made me sad.

I’d love to meet Georgia, talk with her, have a little chat. I’d love to know if there really is as little to her as interviews would suggest. I’d love to know whether she feels the indignity of claiming a deep and lasting love for Andre in a PR move that stank of desperation and cheap fake tan. I’d love to know what she loves about her job. I can imagine the answer of course. “Well, the money’s really good. And people make comments about my assets all the time! It’s gas! And strangers take my photo in nightclubs. I’m very lucky, really.” Salpa, momentarily solemn, would lean towards me – those beautiful Bambi-fied lashes batting wildly – and whisper – “Beauty is a power. It can get you whatever you want.” But Salpa doesn’t get whatever she wants. She gets fleeting fame and a fake romance with Peter ‘the spirit of grunge’ Andre. I wonder if beauty is a really a power or a trap.
We have a special relationship with girls like Salpa in Ireland. By “girls like Salpa”, I mean models who are commonly referred to as “Irish models” – a mostly derogatory term for buxom models whose main source of work is posing with products in their bikinis in the hope that the photos will make the papers the next day. (If they’re lucky, the girls will be posing with a mobile phone or, say, a giant inflatable banana. But every now and then, it’ll be Eamon Dunphy.) It’s easy to make fun of these girls. It’s easy to call them bimbos. It’s so easy, in fact, that most Irish mainstream media outlets manage to do so while simultaneously salivating over them. The Sunday Independent – particularly their Life magazine – feature these girls in inane interviews that seem to exist solely as an excuse to print titillating photos of the girls in their underwear. Within the same magazine they make fun of the Irish Models with sarky captions under photos of their press promo shots. If the girls are so stupid then why interview them at all? We know the answer of course – because in certain media outlets an ugly notion persists that the most important thing for a woman to be is beautiful and sexually available while wit, intelligence, or any recognizable achievements are incidental. The same cruel tendency could be seen when Georgia Salpa was interviewed on The Saturday Night Show by Brendan O Connor. After asking about her typical day, O’ Connor proceeded to show a series of Salpa’s promo shots. Like a smirking smartarse uncle at a first communion, O’ Connor scoffed “Your job is hard, you never know what you could be doing. For example, here you’re a boxer and here you’re a footballer.” One thing was never in doubt, Salpa was the (bountiful) butt of the joke.
Don’t misunderstand me – I don’t think these girls are to be pitied. They are simply responding to a market gap. Rather, I wonder at the mainstream media putting the Irish Models on pedestals as if they were ideal examples of Irish womanhood. I marvel at the snide, cruel taunting of every “hilarious” photo caption. I question the troubling reality of a culture that uses girls in bikinis to sell products, rather than trying to think of anything fresh, clever or original. All of this serves to create a limiting and limited idea of female sexuality – one which is based on performance, rather than sincerity.

Inevitably, anyone who decides to point out the stupidity of the Irish models phenomenon will be called “jealous” or “a bloody feminist” and for some reason both of these accusations will end the argument. Those are the trump cards designed to make you shut up, sit down and stop asking annoying questions. There’s no coming back from that and you’re shamed into submission by people who don’t so much have a problem with your argument as they rage and spit at the idea that there’s an argument to be had in the first place.
But I want to see women get a better deal and I don’t think you need to be a ideologue to see this culture as creatively bankrupt, tacky, boring and ultimately damaging. It’s sad that the most high profile young women in this country are venerated for their luck in a genetic lottery rather than any – any – recognizable achievements. It’s also sad that the very publications that build them up, seek to tear them down with cheap jokes.
In my nightmares, I’m surrounded by a cartoonish parade of tits and ass. It’s all clownish smiles and twinkling eyes, undulating orange thighs skipping towards a leering camera lens. A crowd gathers beside the Irish Models, hands down trousers and masturbating with feverish intensity. Arrrrr. Lovely girls. There’s a ten year old girl saying “Mommy, I want to be like them when I grow up!” while a hack journo types up an interview with in which Rozanna Purcell says, well, not very much at all. There’s a fifteen year old girl spending an hour putting on make-up before school and still convinced she’s not pretty enough, because that’s the most important thing for her to be. And Georgia Salpa is in the middle of it all, smiling for the cameras and wondering when the whistle is going to blow on her fifteen minutes.
If this is what best represents Irish womanhood then squeeze the oestrogen out of me and send me to a hermitage. I’ll keep bees and never be troubled by this bullshit ever again.



